LATRUTRUE
for
True Religion
Creative Directed the LATRUTRUE social campaign for True Religion. Leading the concepting and visual and aesthetic language for the brand experience.
LATRUTRUE was a social giveaway campaign to acquire new brand loyalty members and increase brand reach. Animation on social gained 150k+ followers.
Creative Direction: Shai Kim
Creative Copy Writing: Ashley McElmurry
Graphic Designers: Amir Muhammad
Production: Elizabeth Barrera
Photographer: Ryan Robert Miller
Animators: Keith Lee