BUDDHAFEST
True Religion’s Brand experience for Coachella Spring activation.
Art Directed the Buddhafest experience. Creating the visual and aesthetic language for the brand experience. Art Directed and storyboarded
Landing Page experience. website
Art Direction: Shai Kim
Creative Copy Writing: Ashley McElmurry
Graphic Designers: Mike Galvez, Layla Lee
Animators: Bern Iseli, Vonnmadeit
VIP wristbands for guests.