BUDDHAFEST
True Religion’s Brand experience for Coachella Spring activation.
Art Directed the Buddhafest experience. Creating the visual and aesthetic language for the brand experience. Art Directed and storyboarded
Art Direction: Shai Kim
Creative Copy Writing: Ashley McElmurry
Graphic Designers: Mike Galvez, Layla Lee
Animators: Lordstingray
VIP wristbands for guests.