LATRUTRUE
True Religion Social Loyalty campaign for Fall 2025.
Creative Directed the LATRUTRUE social campaign for True Religion. Leading the concepting and visual and aesthetic language for the brand experience.
LATRUTRUE was a social giveaway campaign to acquire new brand loyalty members and increase brand reach. Animation on social gained 150k+ followers.
Creative Direction: Shai Kim
Creative Copy Writing: Ashley McElmurry
Graphic Designers: Mike Galvez, Layla Lee
Photographer: Ryan Robert Miller
Producer: Elizabeth Barrera
Animators: Bern Iseli, Vonnmadeit