LATRUTRUE
True Religion Social Loyalty campaign for Fall 2025.
Creative Directed the LATRUTRUE social campaign for True Religion. Leading the concepting and visual and aesthetic language for the brand experience.
Creating the storyboard narrative and visual tone for the animation as well as editorial.
LATRUTRUE was a social giveaway campaign to acquire new brand loyalty members and increase brand reach. Animation on social gained 250k+ followers.
Creative Direction: Shai Kim
Creative Copy Writing: Ashley McElmurry
Graphic Designers: Mike Galvez, Layla Lee
Photographer: Ryan Robert Miller
Producer: Elizabeth Barrera
Animators: Keith Silva