Chief Keef for
Bad Weather x True Religion
Art Directed the campaign from preconcept to final production. storyboarding all short animations for Social, Site & Digital Out of Home.; Setting the visual and aesthetic language for the brand experience and launch; the campaign focused on a digital experience for fans with one physical printed Zine.
Fans could experience the launch via short animations for socials and digital out of home.
Art Direction: Shai Kim
Creative Copy Writing: Ashley McElmurry
Graphic Designers: Mike Galvez, Layla Lee
Animators: Bern Iseli, Vonnmadeit
